World Cup 2026™
Welcome World Rewards Program
The World Cup 2026™ New York–New Jersey Host Committee has officially launched the Welcome World Rewards Program—a major opportunity for local businesses across our region.
What Is the Welcome World Rewards Program?
The Welcome World Rewards Program is a free, easy-to-use platform that encourages visitors to explore local businesses during the tournament.
How it works:
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Fans check in at participating businesses
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Earn points for visits and engagement
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Unlock rewards and exclusive prizes
🎉 Participants will have up to eight chances to attend FIFA World Cup matches as guests of the Host Committee—including the Final Match at New York New Jersey Stadium on July 19, 2026.
Why Local Businesses Should Participate
This program is designed to drive real foot traffic and visibility for businesses across:
All 21 New Jersey counties
All 5 boroughs of New York City
Benefits for businesses:
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Free to join
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Increased visibility to millions of visitors
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Opportunity to offer simple promotions or deals
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Be part of a global event with massive economic impact
💡 The tournament is projected to generate $3.3 billion in economic impact—this program ensures local neighborhoods benefit.
Why This Matters for Jersey City
This is a rare, high-impact opportunity for Jersey City businesses to:
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Reach a global audience
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Increase revenue during a major international event
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Position themselves for long-term growth
Learn More
For full program details and updates, visit the official Host Committee website.
JCEDC is committed to ensuring local businesses are prepared, visible, and positioned to benefit from World Cup 2026™.
Preparing Jersey City Businesses for the World Cup 2026
The World Cup 2026 will bring millions of visitors to the New York and New Jersey region. Jersey City businesses have an opportunity to benefit from increased tourism, international visitors, and regional economic activity.
The Jersey City Economic Development Corporation is sharing resources to help businesses stay informed, prepare for increased demand, and connect with regional initiatives related to the tournament.
Regional World Cup Resources for Businesses
The resources below provide official information, planning materials, and updates from regional organizers to help businesses understand World Cup activity in the New York / New Jersey host region.
Preparing Your Business for Increased Tourism
Planning a World Cup Inspired Event?
Planning a tournament-themed festival, watch party, art show, or community gathering? Let the NY/NJ host committee know.
Prepare for Increased Visitors
Plan staffing levels, inventory, and operating hours to accommodate increased customer demand during the tournament.
Enhance Visitor Experience
Consider multilingual menus, visitor-friendly signage, and services designed to support international guests.
Update Business Listings
Ensure your business information is accurate on Google Maps, travel platforms, and business directories so visitors can easily find you.
Promote Your Business
Use digital marketing, social media, and local partnerships to promote your business to international visitors traveling to the region.